Please login to the form below

Not currently logged in
Email:
Password:

Porterhouse Medical launch strategic insight and research consultancy

Porterhouse Insights will offer solutions to pharmaceutical clients

Porterhouse Medical

Porterhouse Medical Group has launched a new strategic insight and research consultancy arm, Porterhouse Insights.

It will be headed up by Fabrice Allum, who moves to the Reading, Berkshire-based group from McCann Health, where he served as managing director, consulting.

Allum said: “Recent reflections on what I enjoyed most during my career journey led me to the conclusion that I needed to get back to addressing challenges for clients through the application of nimble and agile research.

“I thrive on building teams and collaborating with clients on generating actionable insights; as Porterhouse Insights, we are passionate about doing just that.”

The new agency will offer clients a full list of solutions including identification of unmet needs, market understanding, opportunity assessments, scenario planning, demand estimation, patient journey mapping, positioning, pricing and payer insights.

Jon Hallows, joint managing director, Porterhouse Medical Group, said: “Agencies that can identify challenges and provide tangible solutions to clients in a nimble and agile manner will be the agencies of the future.

“At Porterhouse Medical, we believe we can offer smarter medical communications by leveraging these research and insight services, as well as providing focused strategies through Porterhouse Insights as a stand-alone practice in its own right, with collaboration at the heart of what we do internally and externally.”

Article by
Gemma Jones

21st November 2017

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Merrill Brink International

Merrill Brink International is a leading provider of life sciences, legal, financial, manufacturing and corporate language solutions for global companies....

Latest intelligence

OPEN Health Graduates and the XP Support Group
During our graduate induction period in September 2018, we were asked to find a charity that could benefit from the expertise of the OPEN Health practices. We made the decision...
Alexander Devine Website has gone live!
As part of the OPEN Health CSR programme one of the charities we support is Alexander Devine. They are a local Children's Hospice based in Maidenhead who provide a truly...
Drug pricing and competition
Strengthening business competition and reducing anti-competitive practices
How the CMA is tackling high prices for essential drugs...

Infographics