Porterhouse Medical Group has launched a new strategic insight and research consultancy arm, Porterhouse Insights.
It will be headed up by Fabrice Allum, who moves to the Reading, Berkshire-based group from McCann Health, where he served as managing director, consulting.
Allum said: “Recent reflections on what I enjoyed most during my career journey led me to the conclusion that I needed to get back to addressing challenges for clients through the application of nimble and agile research.
“I thrive on building teams and collaborating with clients on generating actionable insights; as Porterhouse Insights, we are passionate about doing just that.”
The new agency will offer clients a full list of solutions including identification of unmet needs, market understanding, opportunity assessments, scenario planning, demand estimation, patient journey mapping, positioning, pricing and payer insights.
Jon Hallows, joint managing director, Porterhouse Medical Group, said: “Agencies that can identify challenges and provide tangible solutions to clients in a nimble and agile manner will be the agencies of the future.
“At Porterhouse Medical, we believe we can offer smarter medical communications by leveraging these research and insight services, as well as providing focused strategies through Porterhouse Insights as a stand-alone practice in its own right, with collaboration at the heart of what we do internally and externally.”