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PR and Med Ed news in brief

Our weekly round up of PR and medical education stories.

HCA announces two workshops

The Healthcare Communications Association has announced two training workshops for 2005. The first ñ Meeting Your Clients Needs ñ will take place on March 24, in London. The workshop will include interactive group activities and practical guidance from experts and is suitable for PR agency and in-house corporate affairs staff who are new to PR or are in a developing role. The second workshop ñ Better Results Through PR ñ will be held on Thursday March 31, in London. Open to pharma industry personnel only, the workshop will provide valuable insights into the role of PR within the marketing mix. For more information on both workshops please see www.hca-uk.org or contact Lucie Flint on 01462 811239.

Patients need more information

NHS patients are not getting enough information about their condition from doctors, the Healthcare Commission has warned. An annual survey conducted by the Commission involving 140,000 patients found that only three-quarters of patients thought their doctor had fully explained the treatment being proposed. Further data revealed that 69 per cent of patients got answers they could understand when they asked their doctor a question and 39 per cent of patients were not given any warning about side effects from their treatments.

Blood pressure campaign planned

The Stroke Association and Rotary International in Great Britain and Ireland are joining forces for the third year running in a bid to target high blood pressure. The associations will hold a two-day public health campaign focusing on the importance of everyone knowing their blood pressure and making sure that it is measured regularly. The campaign will offer free blood pressure measuring checks on April 8 and April 9. Blood pressure is the biggest cause of stroke, which is the largest single cause of severe disability in England and Wales.

Women need contraception advice

More healthcare professional driven discussions regarding the contraception choices women make are needed, a new study has found. The study ñ The Talk Choice - Women's Choices in Contraception Conjoint Analysis ñ found that the majority of women feel GPs do not have time to talk about contraception and are reluctant to 'waste' it discussing options. Women instead seek advice from friends and relatives and leave the healthcare professional as their last port of call, the survey said.

2nd September 2008

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