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PR and Med Ed news in brief

Our weekly round up of healthcare PR stories.

Men's health booklet

Tesco Healthcare is publishing a new free healthcare booklet for men, which will be launched in National Men's Health Week (June 13-19). The guide, which has been backed by the UK charity, the Men's Health Forum, covers males' health issues, from weight and heart problems, to mental health issues and stress. The booklet aims to provide men with easily accessible information for easily treatable conditions.

ìMen are well known for being reluctant to seek help and, with so many conditions being easily treatable, we really wanted to provide some help for men in a way that they would find accessible and helpful,î said Karen Simister from Tesco Healthcare.

ìFear or embarrassment holds some men back from getting help so this booklet provides men with some answers and we hope will encourage them to talk to their GP or pharmacist if they're at all worried about their health.î

Team work

The Department of Health, NHS Direct and Thomson Directories have agreed to continue their pioneering partnership aimed at providing people with useful information to deal with healthcare issues in the home.

NHS Direct's self-help guide, Not Feeling Well?, will be distributed with Thomson's phone book to more than 18 million homes and businesses throughout England.

The guide offers step-by-step healthcare advice and information covering more than 25 of the most common adult and child health problems and includes advice on how to treat symptoms at home when appropriate.

Not Feeling Well? also includes campaign messages from the Department of Health, such as tobacco education and immunisation. It also includes Get the Right Treatment, a campaign aimed at informing people about the number of healthcare options available.

World No Tobacco Day

Services to help smokers to give up are to be made more widely available under plans to be unveiled by public health minister Caroline Flint today, World No Tobacco Day.

The global event, launched by the World Health Organisation (WHO), is focusing on the role of healthcare professionals in getting no smoking message across. The WHO chose the UK as the host of today's World No Smoking Day because of the continuing success of its smoking cessation programmes. Stop Smoking services have helped over half a million people to kick the habit permanently in just four weeks.

Cancer Research UK is using the day to call for a ban on smoking in public places - a move that has proved very successful in the Republic of Ireland and other European countries.

2nd September 2008

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