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PR and Med Ed news in brief

Our weekly round up of healthcare PR stories

Another taboo gets the celebrity treatment

Janet Ellis, ex-Blue Peter presenter, has helped to kick start a UK initiative to help women suffering from stress urinary incontinence (SUI), a condition that is viewed as one of the most embarrassing `female problems' which afflicts one in three women. Alongside Incontact, the Continence Foundation and Women's Health Concern, Ellis announced the `Three Steps to TRIumph' action plan, which aims to offer women three simple steps to overcome the condition. Known as ASK, they are: Acknowledge that you have SUI, Share your concerns with others, and seeK help. Ellis says: ìThere really is no need for women to feel embarrassed, or avoid seeking help.î

Diabetes UK bags it up

Diabetes UK has announced that its logo will be printed on Alliance Pharmacy prescription bags until December 2005. The bags will be given to patients collecting their insulin prescriptions throughout the UK and it is hoped that it will raise awareness of the charity and the condition. Alliance Pharmacy chose Diabetes UK as its charity of the year and expects to distribute around 150,000 bags. Dawn Jackson, of Diabetes UK, expressed her company's enthusiasm, saying: ìAlliance Pharmacy has provided us with a great opportunity to improveÖ by raising our profileî.

Stephanie Marks appeal going swimmingly

Patrick Turner, who has Type I diabetes, is swimming solo across the English Channel in an effort to raise money for the Stephanie Marks Appeal. Money raised will go towards the creation of a specialist Diabetes Resource Centre and a series of satellite clinics, which are expected to help 450,000 people in the Ashford & St Peter's NHS Hospitals Trust. Patrick has been training for two years and will be supported throughout the swim by a specialist diabetes nurse.

2nd September 2008

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