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PR and Med Ed news in brief

Our weekly round up of healthcare PR stories

Tinnitus information pack

Deafness Research UK has launched a new campaign to educate tinnitus sufferers and health professionals about available treatment options. The move comes in the wake of new research which suggests that millions of patients in the UK suffering from tinnitus are being let down by the NHS. The research also reveals a lack of knowledge regarding treatments for the condition. As part of the campaign, the charity has produced a new tinnitus information pack that is designed to help people manage the condition by giving them a better understanding of why and how it may occur. The pack is available from Deafness Research UK at info@deafnessresearch.org.uk.

Breaking taboos about hospices

The Association of Children's Hospices is using its annual awareness week to break down the taboos surrounding the role of a children's hospice, emphasising that they are not only for the final few weeks of children's lives. The charity has launched a campaign to explain the role that hospices can play in supporting children with life-limiting conditions and their families. “We want to let children and families know that help is at hand through children's hospice services,” said Barbara Gelb, chief executive of the Association of Children's Hospices. “To do this, we need to break down the taboos surrounding childhood death and ensure the public understands the unique and important work of children's hospice services,” she added.

GSK signs pharmacy broadcast deal

GlaxoSmithKline (GSK) Consumer Healthcare has signed a two-year broadcast deal with Lloydspharmacy Live, the radio service provided by the pharmacy chain, to raise awareness of key healthcare issues. Peter Hinkley, sales director at GSK Consumer Healthcare, said that the deal will enable the company to “drive awareness of seasonal healthcare issues and advertising campaigns”. The station, which reaches around 52,000 pharmacy customers every hour and plays for 9.5 hours a day, was first launched two and a half years ago by former Radio One DJ, Bruno Brooks.

2nd September 2008

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