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PR and Med Ed news in brief

Our weekly round up of healthcare PR stories

Campaign gives much-needed advice

Doctors have come out in support of a new campaign highlighting the current threat to young people's rights to confidential advice on sexual health. Wise Up! Your Rights on Sexual Health, developed by sexual health charity Brook has been broadly welcomed by doctors who are concerned that new guidance, which demands that health professionals report all sexual activity among people under 16, puts the patient-doctor relationship at risk.

Head of the BMA's ethics committee, Dr Michael Wilks said reporting non-abusive experiences threatens the trust that underpins the relationship between doctors and their patients. He is concerned that guidance will deter young people from seeking medical advice; a move that could damage their own interests.

RCS kick-starts new scheme

GCI UK has signed a deal with the Royal College of Surgeons for a scheme designed to promote better surgical standards in the UK. The Intercollegiate Surgical Curriculum Project involves a new training scheme with nationwide standards and competency-based assessments throughout surgical training.

Citigate Communications brand goes

Huntsworth has killed off the Citigate Communications brand in the UK in the wake of its takeover of Incepta. The move, which follows a strategic review in September, will see the 10-strong Citigate team work under the Trimedia Communications banner. Trimedia now has control of Citigate-branded agencies in seven European countries - Sweden, Belgium, the Netherlands, Spain, Portugal, Germany and Italy - but the agencies will continue to operate under their existing names.

2nd September 2008

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