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PR and Med Ed news in brief

Weber Shandwick wins IABC and SABRENew members in PR networkHealth guides go online

Weber Shandwick wins IABC and SABRE
Public relations agency Weber Shandwick has won the 2006 International Association of Business Communicators (IABC) and a Gold Superior Achievement in Branding and Reputation (SABRE) Award for its `Move it or lose it' campaign for the International Osteoporosis Foundation. The campaign, launched on World Osteoporosis Day in October 2005, encourages regular exercise to help build and maintain strong bones, prevent falls and fractures, and speed rehabilitation in osteoporosis patients. McCann Erickson, the creative agency behind the visuals for the campaign, also picked up several international awards.

New members in PR network
GLOBALHealthPR, the international partnership uniting independent healthcare PR agencies around the world, has taken on three new members: LBS Co of Japan, MHC Communication of France and Noesis Comunicazione of Italy. Between them, the agencies have a significant client list, including AstraZeneca, IBM Japan, Novartis, sanofi-aventis, GlaxoSmithKline, Roche and Pfizer. GLOBALHealthPR is staffed by more than 160 communication specialists and is the largest independent PR group dedicated exclusively to health and medical communications.

Health guides go online
Heart UK has made its Simple Guides to Cholesterol, Blood Pressure and Type II Diabetes available free to view online at www.heartuk.org.uk. The publications provide people with easy access to reliable information on three of the most prevalent conditions affecting UK citizens, and provides advice on diets, lifestyle, medication and disease management.

2nd September 2008

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