Please login to the form below

Not currently logged in

Prostate Cancer UK signs partnership with the Football League

Public Zone to help develop a content-led digital strategy to target football fans

As the official charity to the Football League, Prostate Cancer UK has launched a content-driven digital marketing campaign, targeting football fans.

The charity has been working with London-based digital agency Public Zone to bring together bloggers from 72 football clubs to create the content for the campaign.

Public Zone was briefed to develop a content strategy that leverages the League's charity status. Throughout the season, the bloggers will promote the charity's fundraising activities, events and competitions via their blogs, club message boards and Twitter.

Seamus O'Farrell, director of communications at Prostate Cancer UK, said: "Public Zone has delivered a campaign that will add to the innovative PR and marketing activity, which our team has planned for this very exciting partnership with the Football League.

"Our hope is that the plan to engage bloggers will help the charity engage with a younger demographic and ultimately raise further awareness of prostate cancer, the most common cancer in men."

Players, staff and fans of each of the clubs will also undertake various activities over the course of the season to help raise awareness and money for the charity.

Joanna Shaw, head of Public Zone, added: “Prostate Cancer UK is an ambitious organisation and constantly seeks more interesting ways to connect people with its cause. By investing in a content-led campaign it has shown a commitment to driving innovation in its sector.”

23rd August 2012


Featured jobs

Subscribe to our email news alerts


Add my company
Bedrock Healthcare Communications

Bedrock Healthcare Communications is a privately owned, award winning communications agency that creates and delivers highly effective, insight driven medical...

Latest intelligence

Advancing women in healthcare
Fostering the next generation of leaders...
The Challenges Of UX In Healthcare: Technology To Change Lives
Blue Latitude Health Director and Head of Customer Experience Elisa Del Galdo explores the latest digital healthcare trends and reveals the innovations changing the sector today....
It’s all about patient outcomes… right?
Lessons from history: a design thinking perspective...