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Publicis Healthcare Communications Group Launches Publicis Health Media

Network creates new business unit to deliver media offering across all its agencies

Publicis Healthcare Communications Group 

Publicis Healthcare Communications Group (PHCG) is to create Publicis Health Media (PHM) to fuse media into a specialised health and wellness practice for its clients.

PHM is a new business unit within the group, offering broad thinking and buying power for all of its agencies, including Digitas Health and Saatchi & Saatchi Health.

In making the announcement, PHCG claims this as being a first in the healthcare category. The formation of PHM is intended to deliver time- and cost-efficiencies by helping the group's clients navigate the paid, owned and earned media ecosystem through brokering partnerships with global publishers for the co-creation and syndication of content across platforms.

Matt McNally will head up PMH as president. He will be responsible for media strategy, planning, buying, content distribution and search across all PHCG agency brands worldwide.

According to McNally, the market now demands a media company that is dedicated to the health and wellness industry, as consumers, physicians, and providers increasingly seek information, support and treatments from a variety of sources and across media platforms.

He believes that PHM will help clients “abandon common practices of selling what they hope to push into a market and focus on building their brands and business by helping reach their consumers in meaningful and engaging ways”.

“We created this integrated offering to provide all of our clients with unique thinking that blurs the line between content and context, while meeting each client's needs through tailored service by the local agency teams who best know and understand their markets and their clients,” said McNally.

McNally launched and has led the media divisions of Digitas Health and Razorfish Health since 2004. During his career he has partnered with world-class brands in the pharma, OTC, medical devices, managed care and wellness sectors. He helped launch the media practice at Insight Interactive Group, and led health media at one of the first digital agencies in the US.

“PHCG is the only network capable of delivering a fully integrated, strategic media and planning offering in the health and wellness space, giving us a strong advantage over our competitors,” said Nick Colucci, president and CEO of Publicis Healthcare Communications Group.

“We are thrilled to have Matt head the introduction of Publicis Health Media. Matt is a well-known leader in media and has introduced some of the most innovative programs in the sector today. He truly has the vision to take this model to the world stage.”

9th January 2013

From: Marketing

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