Publicis Life Brands Resolute has won two Creative Circle Silver Awards; one in the Experiential Category for Best use of (Ambient or) Guerrilla and one in the Best Low Budget (under £30k) category. In both instances, the winning work was for The Passage – London's largest voluntary day-centre charity for the homeless.
The campaign used the charity's monthly fundraising efforts at London Victoria station, equipping the supporters with cardboard signs designed to catch the attention of passers by. The activity reached more than 650,000 people online in the first 24 hours, and donations are said to have increased by 25 per cent.
“We are delighted to have been recognised for our skills in the broader consumer space. It's a great testament to the team's ability to understand our audiences and translate ideas into campaigns that make a real difference, especially in the case of The Passage,” said Anna Korving, managing director, Publicis Life Brands Resolute.
Shaheed Peera, creative director, Publicis Life Brands Resolute, spoke of his pride in being counted amongst the best in the world of consumer creativity. He said: “We are over the moon with our two Silver Awards and to excel in categories containing some big budget creative campaigns is a big deal to us."
The agency is the first creative healthcare agency to win a Creative Circle Award since they began in 1945.
Jeremy Green, chief executive officer, Creative Circle, said: “The work presented by Publicis Life Brands Resolute was very well received by the judges in each of the categories that were entered and compared very well to ultimate category winners. We look forward to seeing more entries from the Publicis Life Brands Resolute team in the coming years.”
The British Heart Foundation's Stayin' Alive ad was also honoured with several awards.
The Creative Circle Awards are the oldest global advertising awards and actively support educational programmes and young creatives. The Awards are judged by over 350 people to create a fair democratic process from within the creative community.