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Random42 wins platinum award at the Creativity International Awards

Group also picks up a silver award for virtual reality

Random42Random 42 has won a platinum award at this year’s Creativity International Awards for its ‘Defending Life: The Immune Ecosystem’ animation, which takes viewers on a journey through the body.

The scientific communications group also won a silver award for its ‘Iron Overload’ virtual reality programme.

That work, for Novartis, takes viewers inside the body to highlight the importance of iron maintenance.

The awards have been running annually since 1970 and among the 2017 winners were Hansei University’s Samsung Iris Medical Scanner, which picked up a silver award for ambient media.

Meanwhile, marketing group Sagon-Phior received a bronze award for its Clear ID website and McCann Torre Lazur accepted a silver award for its ‘Uptravi Stay Ahead Campaign’ and an additional silver award for its ‘Crohn’s disease convention booth’ animation.

The American Medical Association (AMA) also picked up two bronze awards for its website and blog.

Article by
Gemma Jones

1st June 2017

From: Marketing

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