McCann Health has joined forces with Hong Kong-based agency TT Healthcare to create TT McCann Health.
The move marks McCann Health’s re-entry into the Hong Kong market, establishing a hub for the Pearl River Delta, one of the fastest growing regional economies in South China’s Guangdong province.
“This combined offering further consolidates and builds on our leadership status in Asia Pacific. TT McCann Health will give us the much needed bandwidth to offer new services to clients across Greater China,” said John Cahill, global CEO, McCann Health.
The newly formed agency will be located in the McCann WorldGroup office in Hong Kong. Renee Yeung will lead the agency as TT McCann Health’s managing director, reporting to David Shen, president of McCann Health Greater China.
Connie Lo, senior partner and founder of TT Healthcare, will play a key role in business development and senior client relationship management at TT McCann Health for the foreseeable future. New recruit Shook Leung will be based in Guangzhou as brand director for Hong Kong and the Pearl River Delta.
“TT Healthcare has been the dominant healthcare specialist agency in Hong Kong since its inception in 2002. We’re delighted to be business partners with TT Healthcare in this very important growth region,” said Amar Urhekar, president Japan and executive VP, McCann Health Asia Pacific.
TT McCann Health’s clients include Pfizer, Merck and Takeda, although its first piece of new business is with Arowana, one of the most popular cooking oil brands in China.