Red Door Communications' head of consumer, Jane Seaton, is leaving to join rival healthcare agency Tonic Life Communications. Seaton will join Tonic in February as director of lifestyle and will report to founders Scott Clark and Oliver Parsons.
Scott Clark said: "The move to significantly up-weight our consumer lifestyle offering is driven by the growing demand for consumer PR with substance. This is not a new move for us, but simply an important evolution in the development of Tonic."
Tonic's current clients in the consumer lifestyle offering include Nestle, Nivea, Procter & Gamble and Reckitt Benckiser.
Seaton joined Red Door in 2002 and was previously associate director at Cohn & Wolfe for five years. Before that worked at Shandwick International and Nexus Choat. In her new role, she will work alongside Tonic MD Neil Flash, who she worked with at Cohn & Wolfe.