Please login to the form below

Not currently logged in
Email:
Password:

Regional NHS pulmonary rehabilitation video campaign launched

Aims to boost referral rates among GPs in the north east of England

A video campaign to promote the health and lifestyle benefits of pulmonary rehabilitation for those with long-term lung conditions has been launched across the north east of England.

'Changing Lives - Breathing Better' was created by the Academic Health Science Network for the North East and North Cumbria (AHSN NENC), one of 15 networks set up by the Department of Health to spread innovative healthcare practices across the NHS.

AHSN NENC collaborated on the campaign with the British Lung Foundation (BLF) and the Newcastle Healthy Lungs Programme in response to a recent chronic obstructive pulmonary disease (COPD) audit.

This reported that 90% of people who attend pulmonary rehabilitation find it easier to walk around afterwards, with almost three-quarters seeing a general improvement in their respiratory health. Furthermore, 63% of attendees found their improvement exceeded their expectations on joining the programme.

Dr Seamus O'Neil, chief executive of the AHSN NENC, said: “The rate of referral to pulmonary rehabilitation is poor and GPs and clinicians working in primary care play a pivotal role in the referral of patients into the service.

“By working closely with the BLF we've been able to develop a series of videos that primary care professionals can access to raise awareness and encourage the uptake of pulmonary rehabilitation across the North East and North Cumbria.”

The 'Changing Lives - Breathing Better' video and accompanying patient case studies will be circulated to almost 2,200 healthcare professionals in the region as an aid in communicating the importance of pulmonary rehabilitation to patients.

It features patients who have taken part in local programmes relating how the exercise and education classes have not only helped them to breathe and function at a noticeably improved level, but broadened their understanding of the condition.

Article by
Rebecca Clifford

6th October 2016

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Consulting at McCann Health

We are the strategic consultancy of McCann Health. We combine fresh and creative thinking with scientific and strategic depth...

Latest intelligence

PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
Seduction_feature_image_thumb.jpg
Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....

Infographics