Please login to the form below

Not currently logged in
Email:
Password:

Report reveals best-in-class, cross-functional marketing teams

A new Best Practices report reveals how an effective cross-functional team can lay the groundwork for a new pharmaceutical product's success in the marketplace, both initially and long-term.

A new Best Practices report reveals how an effective cross-functional team can lay the groundwork for a new pharmaceutical product's success in the marketplace, both initially and long-term.

Pharma companies say that the various activities of a cross-functional team are responsible for half of a drug's success, with the other half embedded in the biological attributes of the compound, according to Best Practices, a US-based research and consultancy company.

The report, entitled "Managing Cross-Functional Teams for Pharmaceutical Product Commercialisation Excellence", reveals the best-in-class practices implemented by leading companies use to establish effective cross-functional teams, such as empowering teams to make key decisions and make teams follow standardised processes.

In the study, companies found benefit in moving various marketing activities up in the development schedule to help understand market needs earlier in the process. A sample of study participants found that teams averaged 0.5 marketing FTEs at pre-clinical, 1.8 marketing FTEs at phase II and 5.6 marketing FTEs at launch.

Study participants included Amgen, Novartis, GlaxoSmithKline, Merck and Johnson & Johnson. Findings were based on a two-pronged research approach:
benchmark surveys were performed on more than 49 companies and interviews with directors and managers involved with managing teams across units, functions or countries.


28th September 2007

Share

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Healthcare Media Europe – HME Ltd

HME are an innovative and technology enabled agency offering our clients over 35+ years of knowledge and expertise in delivering...

Latest intelligence

Women in science
The role of women in science and technology
Why the lack of female leaders in pharma and life sciences is a problem that still needs to be fixed...
Maria Dahl
China’s homecoming heroes fuel a biotech boom with rapid CAR-T advances
China secures a place at the forefront of innovative medicine...
Virtual Research Grants Submission and Approval Program
Impetus Digital summarizes how a client established an independent grant review committee and a virtual grant submission and approval program, without having to travel and meet in person....

Infographics