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Road wins UK asthma treatment brief

Virginia Medical Supplies to launch Salin Plus ventilator in the UK

Road Communication has been appointed by Virginia Medical Supplies to oversee the launch of its respiratory disease treatment in the UK.

The medical devices firm, based in County Cavan, Ireland, is preparing to distribute its dry salt aerosal therapy, Salin Plus, which has been designed to treat respiratory diseases, by dispersing microscopic salt particles into the lungs.

Road has been tasked with communicating the benefits of Salin Plus to GPs and clinicians across the UK. In addition, the communications agency will also develop an online education programme, an engagement strategy for stakeholders and deliver a media relations and social media launch.

The medical supplies firm claims that clinical trials for Salin Plus have shown that many patients report a significant reduction in the need for medication and that it can be used in treatment for asthma, chronic bronchitis, rhinitis and other respiratory diseases.

“There is a growing body of evidence for this treatment,” said Paul Jarman, MD, Road.

“It has significant benefits in easing symptoms and offers adjunctive treatment to sufferers with chronic problems.”

14th November 2012

From: Marketing

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