Please login to the form below

Not currently logged in

Roska rebrands as PulseCX

New identity reflects the healthcare advertising firm’s focus on the customer experience

PulseCX executives 

The PulseCX leadership team from Left to Right: Kurt Mueller, chief innovation officer; Bob Muha, chief strategy officer; Tina Fascetti, chief creative officer; Jay Bolling, CEO; David Zaritsky, president 

The Philadelphia-based agency Roska has rebranded as PulseCX to reflect a greater focus on customer experience.

The rebrand includes a new name, logo, website and Twitter handle (@PulseCX), with the changes effective immediately.

Discussing the reason for the change, CEO Jay Bolling said that “the ways in which customers and brands interact have evolved has changed tremendously” in the 33 years since the company was formed. Initially known as Roska Direct, it became Roska Healthcare Advertising in 2010.

“The days of neatly sequenced messages and responses are long past—we live in a world that's always on, always interacting, always changing channels, and yet always expecting a seamless customer experience,” he said.

“As a company, we strongly identify with this new reality, and so do our clients. It was time for our name to identify with it as well.”

The PulseCX name, Bolling stressed, captures the agency's focus on the healthcare customer experience, or CX.

“Advertising and promotions will always be part of what we do,” he said, “but increasingly, we play a larger role to help clients understand the entire journey of their customers, and then find the best opportunities to engage and support customers through relevant and authentic experiences.”

PulseCX director, digital strategy and media Andrew Hansen told PMLiVE: “We performed the re-branding ourselves, using the experience and talent we typically apply to our clients' business to develop our own new brand identity.  It was an exciting, transformative process.”

Article by
Tara Craig

8th May 2014

From: Marketing



Featured jobs

Subscribe to our email news alerts


Add my company

Seven Stones is a creative, independent healthcare communications agency of movers and thinkers. We've been doing health differently since 1991....

Latest intelligence

Is China ready for a pharmaceutical gold rush?
Some describe doing business in China as akin to the 1990s internet boom – so how stable is its future?...
AstraZeneca’s oncology renaissance
Susan Galbraith played a key role in restoring AstraZeneca’s place in cancer drug development – she talks about the future of oncology and why there’s more to be done to...
Navigating the antibiotic resistance crisis
Blue Latitude Health speaks to Tara DeBoer, PhD, Postdoctoral Researcher and CEO of BioAmp Diagnostics to explore the antimicrobial resistance crisis, and learn how a simple tool could support physicians...