Ruder Finn has launched a multi-platform campaign across the UK, which aims to teach parents and children about the risks associated with meningitis.
Working alongside three UK meningitis charities – Meningitis Research Foundations, Meningitis Trust and Meningitis UK – the agency has created a campaign that uses social media to inform parents about protecting their children from the disease.
Meningitis: Keep Watching features a Facebook page, a Twitter hashtag, a YouTube channel and a short film, which will be screened at Picturehouse cinema’s initiative for mothers and babies, the Big Scream club.
The campaign, which began in September and will continue until the end of the year, has been supported by Novartis Diagnostics and Vaccines, with technical support from Bare Films and PictureHouse.
Senior account director at Ruder Finn, Beth Williams, said: “By working with companies like Bare Films and Picturehouse, we’ve moved beyond the usual types of activities healthcare public relations undertakes, to create a campaign that truly resonates with the target audience.
“Meningitis is a devastating disease and the online assets for Keep Watching make it easy for people to share the film, learn more about the disease, and help raise awareness among their friends and family.”