Specialist health and wellness advertising agency Saatchi and Saatchi Wellness London has partnered up with Fertility Network to launch a new IVF campaign.
The new campaign targets fair access to IVF treatments in the UK, where 3.5 million people are affected by fertility issues, but cannot get access to treatment under the National Health Service.
Titled #Scream4IVF, the campaign features screaming faces of patients who have been affected by infertility.
Additionally, the advertising agency is calling out to the public, influencers and celebrities to take part by donating their scream on social media, which will result in the world’s longest scream of IVF.
It will then be played at a rally outside Parliament on 10 October this year.
Sam Petyan, general manager of Saatchi & Saatchi Wellness, said: “This is a campaign close to our agency’s hearts – we just had to help. People with infertility are suffering in silence. I’m confident that decision-makers in Westminster will empathise with their plight once they see how strongly people feel about this.”
Launched earlier this month, the campaign will run for six weeks and will help Fertility Network to collect 100,000 signatures in an online petition so that the issue of unfair IVF access can be debated in the Houses of Parliament, UK.
Aileen Feeney, Fertility Network’s Chief Executive said: “The scale of damage infertility wreaks is vast. It can destroy relationships, lead to serious mental health problems, create social isolation, and cripple people financially. Facing a life without the children you long for means screaming in pain, despair, frustration, desperation, and rage. But these screams of infertility are not being heard. This suffering is in silence.”