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The Healthcare Partnership is launched

Offers brand implementation to pharma and medical device industries

Following successful trading in healthcare telemarketing, The Healthcare Partnership has launched.

Delivering Salesforce effectiveness consultancy and marketing expertise, The Healthcare Partnership (HCP) supports the pharmaceutical industry with brand implementation deliveries.

Comprised of a team of pharmaceutical sales and marketing management, the company works with clients at all stages, supporting the full product lifecycle and driving brand performance.

The company is headed by founder Duane Lacey (pictured), who has over 20 years’ experience within the industry having served in various roles for companies including AstraZeneca, Daiichi-Sankyo and Alliance Unichem.

Duane Lacey

Lacey said: “We have seen commercial ambitions and brand success becoming a reality faster for clients through the significant savings in costs and field-force time. Gathering brand and contact intelligence, and securing appropriate appointments helps optimise salesforce time and impact.

“Our partnership approach is built on collaboration with the client and working together to achieve shared goals. Trust and transparency create strength in insights, achieving goals much faster.

“We aim to be an integral part of the brand team, hence why HCPs perceive our collaboration to be seamless, ensuring maximum value and confidence in campaign is delivered.

“Our people are professional, empathetic, polite, share feedback openly and efficiently. This is an intrinsic part of the fabric of what we do and our people meet strict levels of compliance.”

The Healthcare Partnership delivers services such as rep appointment booking, key message delivery, remote tele e-detailing, tele-research, to name a few.

Article by
Gemma Jones

30th October 2018

From: Marketing

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