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Sanofi takes to Twitter to support Spanish pharmacy portal

Says new account on the social network will help support community pharmacists

Sanofi twitterSanofi has expanded its social media use in Spain, launching a new Twitter account to support pharmacists in the country.

The company said the @Sanofifarmacia account will be used 'to create a reference space' and to support pharmacists, particularly community pharmacists and those using digital means to promote their businesses.

It will complement Sanofi's existing web portal 'De Sanofi a tu Farmacia' (From Sanofi to your Pharmacy), which provides pharmacists with information and training, along with news, services and other information relating to pharmaceutical care.

The new Twitter account will be used to discuss resources which could improve the daily lives of community pharmacists, including the development of a digital plan, training in diabetes, the Personalized System Dose (SPD) or the use of digital tools in professional practice.

In this way it could be seen as an extension of Sanofi's health 2.0 Campus Sanofi programme of training and resources.

In addition, the new channel will reveal the latest developments in pharmacy, said Sanofi.

"With the launch of this channel, Sanofi aims to create a dynamic meeting point for all community pharmacists and pharmacies and to provide information to improve their daily lives, especially in the digital realm,” said Ramon Bonet, Sanofi's pharmacy division deputy director.

16th April 2014

From: Marketing

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