Please login to the form below

Not currently logged in

Sanofi US joins NBA for diabetes awareness drive

Andre Iguodala, Danny Granger and Tamika Catchings sign up as ambassadors for Dribble to Stop Diabetes

Sanofi diabetes NBA

Sanofi US and the American Diabetes Association have teamed up with major US basketball leagues to help increase public awareness of type 2 diabetes.

The National Basketball Association (NBA), the Women's National Basketball Association (WNBA) and the NBA Development League have signed up to the third annual Dribble to Stop Diabetes initiative.

The programme aims to encourage active, healthy lifestyles, while providing information about the condition.

"Sanofi US is thrilled to continue this campaign with our partners the American Diabetes Association, NBA, WNBA and NBA D-League,” said Dennis Urbaniak, vice president and head of US Diabetes Patient Centered Unit, Sanofi US.

"Our goal of educating fans of all ages about living a healthy and active lifestyle in the face of the growing diabetes epidemic continues to grow in importance," he said.

Assisting with the campaign will be NBA All-Stars Andre Iguodala and Danny Granger and WNBA All-Star Tamika Catching, who will each appear in nationally broadcast public service announcements, shown on the campaign website and the NBA TV channel.

"The Dribble to Stop Diabetes campaign raises awareness about diabetes prevention and emphasises the importance of proper nutrition and regular exercise," said Granger.

"As both a professional basketball player and someone with a family history of diabetes, my health is my priority and I am proud to support an initiative that encourages our fans to live an active and healthy lifestyle," he added.

Dribble to Stop Diabetes will have designated spaces at the 2013 NBA All-Stars Jam Sessions, where the team will hold NBA/WNBA/D-League FIT Clinics for local youngsters, as well as campaign material for fans.

The leagues will also host activities on certain evenings and educational material will be distributed at various sporting events and via the campaign website.

15th January 2013

From: Marketing



Featured jobs

Subscribe to our email news alerts


Add my company
Health Unlimited

Health Unlimited is a global health consultancy and communications agency built by specialists with unmatched experience, perspective and expertise. For...

Latest intelligence

OUTiCO win Best in UK Pharmaceutical Outsourcing award
The Corporate LiveWire Healthcare and Life Sciences Awards celebrate global companies and individuals who have excelled over the past 12 months....
Artificial Intelligence in Healthcare
Artificial intelligence is already out-diagnosing experts, but would you put a computer in charge of your healthcare? The good, the bad; we take a look....
World Pancreatic Cancer Day 2018: Combating misconceptions in pancreatic cancer
Patients diagnosed with pancreatic cancer face a dismal prognosis, with the disease having the lowest survival rate of all major cancers. In spite of this, pancreatic cancer research is chronically...