Please login to the form below

Not currently logged in
Email:
Password:

Schmittgall wins Omega contract

German agency will lead promotion of several key products
Schmittgall logo

Germany's Omega Pharma has hired Schmittgall to promote several of its key products.

Schmittgall is to design campaigns for XLS Medical, Wartner and Opticalm. The agency will be responsible for TV, print, online and above and below the line campaigns for XLS Medical, Omega Pharma confirmed.

XLS is Europe's number one weight loss brand, growing strongly in Germany's pharmacy-exclusive slimming products market.

“With XLS Medical, we are assuming communications responsibility for a strong brand that has the makings of a star in its market,” said Schmittgall managing director OTC Wolf Stroetmann.

Schmittgall won the contract following a competitive pitch.

“Schmittgall convinced us strategically and creatively with a strong multi-channel concept,” said Omega Pharma head of marketing Stefan Kurt Bach.

Based in Stuttgart, the Schmittgall Group has some 100 employees, and focusses on multichannel healthcare marketing for the RX, OTC and healthcare services categories, Stroetmann told PMLiVE.

The biggest privately owned German healthcare advertising agency, its clients include Lilly, Reckitt Benckiser and Merck Serono.

Omega Pharma previously worked with Karlsruhe-based agency Sense & Image, which produced recent TV campaigns for XLS Medical and Wartner, and a trade and consumer campaign for Opticalm.

Article by
Tara Craig

30th April 2014

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Random42 Scientific Communication

Random42 is the world's leading medical animation company. Over the past 25 years we have produced core digital assets for...

Latest intelligence

Precision paediatrics: Treating patients with CAR-T
Dr Stuart Adams specialises in using T-cell therapy to treat paediatric patients at Great Ormond Street Hospital. Here, he explains what it was like to develop and deliver a groundbreaking...
What does it mean to be an agile organisation
We spoke with Philip Atkinson to learn how healthcare and pharmaceutical companies can rapidly respond to changes in the market....
Battling breast cancer with precision medicine (Part 2)
Dr Mark Moasser treated breast cancer survivor Laura Holmes-Haddad (interviewed in part one) with an innovative precision medicine, which at the time was yet to be approved. Here he gives...

Infographics