Please login to the form below

Not currently logged in
Email:
Password:

Smokefree brief for Two Birds One Stone

NHS Wakefield appoints youth PR agency to handle Smokefree Wakefield campaign

NHS-Wakefield-Stoptober 

Two Birds One Stone, which is a youth division of Good Relations North, has been called in to handle the PR for NHS Wakefield District's antismoking campaign.

The agency will develop a PR programme to help promote Smokefree Wakefield, an eight-month campaign that aims to dissuade young people from starting to smoke.

NHS Wakefield District and South West Yorkshire Partnership NHS Foundation Trust are encouraging Wakefield's 80,500 smokers to join Stoptober, the first mass quit attempt launched by the Department of Heath, which aims to get smokers to quit for 28 days next month.

"We were extremely impressed with the creativity and fresh approach that the Two Birds One Stone team brought to this campaign," said Rashesh Mehta, public health commissioning manager for Tobacco Control.

"They have experience in campaigns that change behaviour and we are confident that they can make Smokefree Wakefield a success," Mehta added.

The Two Birds One Stone team aim to build better awareness of the dangers of smoking among the Wakefield community and promote services that can help smokers quit.

Youth marketing specialist at Two Birds One Stone, Adam Burns, said: "We have again shown that we can compete with some of the biggest agencies in the north and that clients see the value in a specific youth offering. Our team is made up of young professionals, recent graduates and students, and for the right client our approach can be refreshing."

27th September 2012

From: Marketing, Healthcare

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Create Health

A healthcare marketing agency that shares your passion for making things better. Our clients with solve real health problems every...

Latest intelligence

The big issue
Whether you want to lead or follow, you need to understand the elephant in the C-suite...
INFOGRAPHIC 02: The Importance of clinical study websites
Here’s a infographic of why clinical study websites are important to patient recruitment and retention strategies…...
Working with, Advocating for, and Empowering Patients
A holistic view of how to work with patients virtually...

Infographics