Two Birds One Stone, which is a youth division of Good Relations North, has been called in to handle the PR for NHS Wakefield District’s antismoking campaign.
The agency will develop a PR programme to help promote Smokefree Wakefield, an eight-month campaign that aims to dissuade young people from starting to smoke.
NHS Wakefield District and South West Yorkshire Partnership NHS Foundation Trust are encouraging Wakefield’s 80,500 smokers to join Stoptober, the first mass quit attempt launched by the Department of Heath, which aims to get smokers to quit for 28 days next month.
“We were extremely impressed with the creativity and fresh approach that the Two Birds One Stone team brought to this campaign,” said Rashesh Mehta, public health commissioning manager for Tobacco Control.
“They have experience in campaigns that change behaviour and we are confident that they can make Smokefree Wakefield a success,” Mehta added.
The Two Birds One Stone team aim to build better awareness of the dangers of smoking among the Wakefield community and promote services that can help smokers quit.
Youth marketing specialist at Two Birds One Stone, Adam Burns, said: “We have again shown that we can compete with some of the biggest agencies in the north and that clients see the value in a specific youth offering. Our team is made up of young professionals, recent graduates and students, and for the right client our approach can be refreshing.”