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Social marketing interest group launches

The UK's Chartered Institute of Marketing (CIM) has announced the formation of a specialised Market Interest Group (MIG) for social marketing

The UK's Chartered Institute of Marketing (CIM) has announced the formation of a specialised Market Interest Group (MIG) for social marketing. The group welcomes all marketers who work in, or are interested in, social marketing.

According to the CIM, over the last 10 years social marketing has developed as a strategic approach for governments and other organisations aiming to influence positive social and environmental change, and there is growing evidence to demonstrate how it can improve and enhance the impact and effectiveness of commercial sector techniques and approaches.

David Thorp, director of research and professional development at the CIM said: "We are delighted to have the opportunity to demonstrate and support this new social marketing market interest group and would hope that all social marketing practitioners will want to be a part of it. We feel that social marketing is a tremendously important aspect of responsible marketing proving that marketing can be a real force for good."

The first and newly elected chair of the group, Veronica Sharp, who is director of The Social Marketing Practice, added: "Social marketing is one of the most significant marketing methods available to marketing professionals across the globe. Behavioural challenges lie at the heart of many of the issues facing governments and organisations and this new group is an ideal opportunity for practitioners in social marketing, from around the world, to come together to discuss the key issues and share ideas on how to address them."

For more information, visit the events section of the CIM website

15th March 2010

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