Please login to the form below

Not currently logged in
Email:
Password:

Spink wins launch of self care journal

Healthcare communications agency, Spink, has been briefed to launch an online academic journal devoted to consumer-led healthcare

Healthcare communications agency, Spink, has been briefed to launch a new online academic journal devoted to the rising need for consumer-led healthcare.

The online journal, SelfCare, is aimed at healthcare professionals and pharmaceutical marketers and will feature new research, reviews, video debates, discussion and opinion articles exploring all aspects of self care, including its impact on public health policy.

Patient-led healthcare is a key issue for the NHS and the pharmaceutical industry. Recent research by IMS Health has revealed that minor ailments cost the NHS £2bn a year, and a fifth of GP consultations relate to problems that patients can treat themselves. 

Spink's online communications campaign to launch SelfCare will include a Twitter platform, a LinkedIn group and media-seeding campaign via RSS feeds and online releases.

The agency will drive awareness as well as subscribers by generating online traffic to the site, which is co-edited by a former medical director at Johnson & Johnson, Dr Steve Mann, and Professor Eric Brass, a former chair of the FDA advisory committee on non-prescription medicines.

18th March 2010

From: Healthcare

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Skills in Healthcare

At Skills in Healthcare, we are able to provide our customers with a professional set of sales capabilities. With our...

Latest intelligence

The social dilemma: is it time for pharma to join the party?
Chris Ross explores why social media still isn’t trending for pharma, and how it can join in the fun...
MIT reveals new pill to deliver insulin
A new MIT research project, sponsored by Novo Nordisk, is aiming to deliver insulin orally with a pill that releases medicine in the stomach lining. Dina Patel interviews the team...
Fearless Girl cover
25 Women Leaders in UK Healthcare
Women trailblazers helping to shape the future of healthcare (Part 1)...

Infographics