Please login to the form below

Not currently logged in
Email:
Password:

Spink wins launch of self care journal

Healthcare communications agency, Spink, has been briefed to launch an online academic journal devoted to consumer-led healthcare

Healthcare communications agency, Spink, has been briefed to launch a new online academic journal devoted to the rising need for consumer-led healthcare.

The online journal, SelfCare, is aimed at healthcare professionals and pharmaceutical marketers and will feature new research, reviews, video debates, discussion and opinion articles exploring all aspects of self care, including its impact on public health policy.

Patient-led healthcare is a key issue for the NHS and the pharmaceutical industry. Recent research by IMS Health has revealed that minor ailments cost the NHS £2bn a year, and a fifth of GP consultations relate to problems that patients can treat themselves. 

Spink's online communications campaign to launch SelfCare will include a Twitter platform, a LinkedIn group and media-seeding campaign via RSS feeds and online releases.

The agency will drive awareness as well as subscribers by generating online traffic to the site, which is co-edited by a former medical director at Johnson & Johnson, Dr Steve Mann, and Professor Eric Brass, a former chair of the FDA advisory committee on non-prescription medicines.

18th March 2010

From: Healthcare

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Hayward Medical Communications

Hayward Medical Communications has been supporting partners in every sector of the healthcare industry to deliver evidence-based, clinically relevant and...

Latest intelligence

Is the pharma business model ready for precision medicine?
Precision medicine promises to revolutionise patient outcomes and reduce costs for industry but is pharma ready for it? Blue Latitude Health co-founder Head of Strategy Fred Bassett explores the challenges...
ABPI2018
The NHS and ABPI at 70: inching closer to the triple win
The NHS and UK pharma’s ABPI both turn 70 this year. After years of transactional relationships, there’s a will to work more closely - but friction on prices and value...
What pharma marketers can learn from behavioural science
Pharma behavioural science and traditional emotional marketing create a powerful mix of techniques that have impact on real lives....

Infographics