Please login to the form below

Not currently logged in

Streaming Well and Terrence Higgins Trust launch HIV education series

Online videos target young people in Britain

London-based digital health publisher Streaming Well is collaborating with HIV charity the Terrence Higgins Trust to help educate young British people about the disease.

An online educational video series has been launched in order to improve knowledge among young people about the transmission of HIV.

The short films provide information about how to prevent transmission, as well as attempting to dispel some of the myths around the spreading of the virus, while providing advice on getting tested.

“Thirty years on from the start of the epidemic, public understanding of HIV has dropped to a worrying level,” said Michael Brady, medical director, Terrence Higgins Trust.

“Given that the last national HIV awareness campaign in the country was 25 years ago, it's unsurprising that many young people struggle with even the basic facts.

“However, it is important that people of all ages realise that nobody is immune from infection. We all have a responsibility to get our understanding of the virus up to a basic level, and to know how to keep ourselves and our loved ones safe,” he said.

In the UK, the rate of new HIV cases each year has nearly doubled over the last decade, while the National AIDS Trust (NAT) has reported a general decline in the public's awareness of how the virus is transmitted.

During a 2011 survey, the NAT found that 30 per cent of people in Britain could not correctly identify, from a list of potential causes, all the ways HIV is and is not transmitted. One in five people failed to identify sex without a condom between a man and a woman as a potential cause of the spread of the infection.

This news coincides with a report published by HIV/AIDS advocacy group ONE, which warned that efforts to control the disease will require extra investment.

30th November 2012

From: Marketing



Featured jobs

Subscribe to our email news alerts


Add my company
Solaris Health

The beauty of detail: an effective, compelling medical communications campaign requires each component to be carefully planned, expertly crafted and...

Latest intelligence

The European Medicines Agency: PRIME’d for access?
Leela Barham examines the impact of the EMA's PRIME fast track system after two years...
How can pharma engage with key stakeholders on NHS service transformation?
Steve How, Paul Midgley and Oli Hudson, of the Wilmington Healthcare consulting team, explain how pharma should make its case for change...
michael elliot
The race for an HIV ‘cure’
Supercharging therapies as pharma and patients work together...