Sudler & Hennessey's Nick May has become the first recipient of the Communiqué Lifetime Achievement Award at last night's ceremony in London.
In making their choice the Communiqué judges highlighted the passion, enthusiasm, honesty and integrity of May, who is currently head of advocacy relations, EMEA at Sudler.
“Nick has committed his career to ensuring what we do in healthcare communications day-to-day has positive benefits for agencies, the pharmaceutical industry, healthcare professionals, charities and patients with equal measure,” the judges said.
They added: “He is a true innovator. He doesn't do things because they are tried and trusted and have a guaranteed result, he tests new ideas, takes risks and as a result he sets a high standard for others to follow.”
May joined Sudler in January following a move from Hill & Knowlton, where he spent eight years as that agency's head of healthcare, EMEA.
He won praise from the Communiqué judges for being a great communicator and leader, and “one of the best PR executives around”.
Created to reward someone who's made a substantial contribution to healthcare communications over a number of years, the new Communiqué Lifetime Achievement Award is only awarded at the request of the event's judges.
Also recognised at the 2012 Communiqué Awards was the CEO of the Association of the British Pharmaceutical Industry (ABPI) Stephen Whitehead, who picked up Healthcare Communiquétor of the Year.
The annual Communiqué Awards event, run by PMLiVE publisher PMGroup, are a benchmark of excellence for healthcare communications, championing the highest possible standards and helping to shape future thinking.
This year the awards saw a strong focus on European work among the entries, over 70 per cent of which were for healthcare communications work that was run across Europe.
The finalists included 43 firms, spanning communications, industry, patient groups and trade bodies, with pharma representation coming through entries from companies such as Pfizer, AstraZeneca and Roche.