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Sudler London appoints Aron Caplan director of planning

He joins UK-based agency as it expands its consumer health offering

Aron Caplan has joined WPP's Suder London healthcare communications agency as director of planning.

He will have responsibility for customer insight, brand planning and communications strategy across all the agency's business and his move coincides with Sudler's expansion of its consumer health offering.

Caplan said: “Finding ways to influence and inspire behavioural change are challenging in any sector. In our case, whether you are a physician or patient, nothing is quite as important as decisions around health.

“Being able to combine healthcare and consumer planning and integrate them across digital, social and traditional channels is fast becoming a pre-requisite for effective marketing communication in this sector. This role gives me the opportunity to help clients realise that potential.”

Caplan was formerly proprietor and director at Withinsight Strategic Planning, prior to which he worked with agencies such as Rapp Consumer Heath, Euro RSCG Life and Digitas Health.

Max Jackson, CEO EMEA & APAC at Sudler London, said: “Whilst we have a strong reputation in medical planning and brand strategy, Aron boosts our strategic capabilities further by bringing in expertise in branding and communications.

“We are constantly looking for new ways to make marketing communications more impactful and believe this appointment will totally differentiate Sudler London in this matter.”

13th March 2012

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