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Synergy Vision in Asia-Pacific push

New Sydney office willbe headed up by Corinne Whitehead
Corinne Whitehead

UK-based medical communications agency Synergy Vision has opened an office in Sydney.

The new office will serve Synergy Vision's clients in the Asia-Pacific region. The agency hopes it will provide them with 'local knowledge, combined with the worldwide skills and resources of their established offices'.

This office opening is part of an ongoing expansion programme. Founded more than eight years ago, Synergy Vision now has offices in London, Dublin and Sydney, and an alliance with BoomCom, based in Colorado.

Managing director Ffyona Dawber said: “The new office in Sydney enhances our commitment to provide clients with unparalleled global medical communications. It is another step towards delivering a truly global reach, enabling us to meet the local needs of our clients around the world.”

Account director Corinne Whitehead will head up the new office. She has been with Synergy Vision for seven years, previously based in the London office.

Prior to joining the agency, she worked in a wide range of sectors for the pharmaceutical, banking and IT industries, gaining experience in global pharmaceutical compliance and understanding of local regulations.

Whitehead is to date the Sydney office's only permanent employee. She works closely with the London and US offices, and with local freelancers when additional expertise is required, a Synergy Vision spokesperson told PMLiVE.

“Our key priority for the ‎Asia-Pacific office is supporting our existing customers in this region, and offering our excellent service to new customers. Our staff are being trained in the additional requirements of the Australian pharmaceutical code, alongside the global training and personal development opportunities offered to all employees,” she added.

The new office is currently working 'with local affiliate branches of pharmaceutical companies to add value to, and localise, global campaigns', the spokesperson explained. Its work includes supporting product launches, arranging advisory boards and developing educational programmes and materials.

Article by
Tara Craig

30th October 2015

From: Marketing

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