Please login to the form below

Not currently logged in
Email:
Password:

Synovate's new brand positioning framework

Global market research company, Synovate, has launched a new 'brand positioning framework' in its specialist healthcare research division

Synovate has launched a new 'brand positioning framework' in its specialist healthcare research division. The global market research company's offering is a unique framework of research tools, techniques and templates specifically designed to tackle the most challenging positioning issues across the healthcare product lifecycle.

Bob Douglas, global head of Synovate Healthcare said: "Brand positioning is a process, not a one-size-fits-all solution. Developing brand positioning is more than just concept development and communication; it encompasses the whole brand development process from early stage market assessment to monitoring success in the marketplace."

"Our brand positioning research framework is based on this principle. It provides brands with the tools they need at any given stage in their lifecycle to create, develop and enhance their positioning," Douglas added.

30th March 2010

Share

PMEA Awards 2020

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Mind+Matter

We are Mind ‘PLUS’ Matter. The ‘plus’ is important to us because we are all about offering more for our...

Latest intelligence

InSite Events™ National Pharma Meeting: A Customer Story
How our client leveraged Impetus Digital’s white-glove service, 360° coverage and care, and award-winning InSite Events™ platform to successfully transfer their annual national meeting online....
Fear or encouragement, which is best to drive behaviour change?
The communications industry depends on fear of the perceived loss of something, in order to create the hope found in a product benefit. But, if if left too long unchecked,...
The unheard, unseen, and uncorrected effects of COVID-19
The disproportionate effects of the pandemic have been highlighted amongst ethnic minorities, so is it likely that ethnic minorities will be more worried about participating? And could this exacerbate inequalities...

Infographics