Please login to the form below

Not currently logged in
Email:
Password:

Synovate's new brand positioning framework

Global market research company, Synovate, has launched a new 'brand positioning framework' in its specialist healthcare research division

Synovate has launched a new 'brand positioning framework' in its specialist healthcare research division. The global market research company's offering is a unique framework of research tools, techniques and templates specifically designed to tackle the most challenging positioning issues across the healthcare product lifecycle.

Bob Douglas, global head of Synovate Healthcare said: "Brand positioning is a process, not a one-size-fits-all solution. Developing brand positioning is more than just concept development and communication; it encompasses the whole brand development process from early stage market assessment to monitoring success in the marketplace."

"Our brand positioning research framework is based on this principle. It provides brands with the tools they need at any given stage in their lifecycle to create, develop and enhance their positioning," Douglas added.

30th March 2010

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Cuttsy + Cuttsy

How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s...

Latest intelligence

Alzheimer’s disease – is Europe prepared if a breakthrough treatment becomes available?
Healthcare leaders in the European Union should begin preparing for a breakthrough now...
The UK’s new five-year pricing agreement
Pharma has agreed to capped growth again - in exchange for uptake promises...
Digital applications are transforming the market access landscape
Organisations are leveraging new technology to implement a wider range of business models and, in essence, drive market access success by working smarter, faster and with greater economy....

Infographics