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Take-up for Agnitio's pull marketing platform soars

Closed-loop marketing business sees 50 per cent increase in last two months from healthcare agencies

Agnito logoAgnitio, the leading provider of closed-loop marketing to pharma and healthcare has announced a rapid increase in interest around its marketing platform. This includes a 50 per cent increase in the number of licences granted to advertising, marketing and creative agencies in the last two months alone.

Already used by several of the leading global agencies, including Publicis, CDM and Draftfcb, the Agnitio platform has the advantage of being quicker, more flexible and less resource heavy than other options available. Agencies with rights to the platform can easily create rich content, upload it, share it with their clients and then test it.

“As well as providing the best-in-class pull marketing platform to global healthcare companies directly, we are finding that their agencies are increasingly embracing our platform,” says Morten Hjelmsoe, founder and CEO of Agnitio. “In an ever more competitive healthcare market, the Agnitio platform has the key assets of speed, ease and flexibility to allow pharma companies and their agencies to personalise and optimise interactions with their customers, maximising time and building trusted relationships.”

Agnitio licences allow users to create, upload and distribute presentations. They can also facilitate the approval of any new presentation before publishing to the iPad, allowing the agency to check that the presentation is generating the correct data in line with its client's requirements.

Using digital technology in the form of closed-loop marketing has significantly replaced traditional sales force marketing in recent years. It's ability to gather near real-time customer insights and to help the client respond more quickly to changing NHS structures.

Based on HTML5, Agnitio's platform can localise content and negates the need and desire to produce numerous independent apps, leading to unrelated content, which can be both costly and difficult to control.

Headquartered in Denmark, with regional hubs in the US, Latin America and China, Agnitio's solutions are implemented in more than 45 countries and 25 languages. The company's clients include Bayer, Roche and Takeda, with Agnitio helping generate effective relationships with healthcare professionals via its platform. Through understanding doctors' individual needs and interests, highly relevant and precisely targeted information and services can be provided quickly and easily.

25th January 2013

From: Marketing



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