Please login to the form below

Not currently logged in
Email:
Password:

Takeda and Marvel extend IBD cartoon initiative

Next chapter of IBD Unmasked released to celebrate World IBD Day

Takeda and Marvel

Takeda Pharmaceuticals has launched the next part of its cartoon-based disease awareness partnership with Marvel.

The pharma firm released the second chapter of its IBD Unmasked comic to coincide with last month’s World IBD Day.

The a first-of-its-kind global initiative features The Unbeatables, a team of IBD superheroes, and seeks to raise awareness of inflammatory bowel disease (IBD).

Danny Stepto, director of global product and pipeline communications at Takeda, said: “As a company, we are proud to share the next chapter of IBD Unmasked on World IBD Day to highlight the bravery, strength and determination of the global IBD community.

“Through IBD Unmasked Takeda is focused on providing continued support to the IBD community and helping people living with the condition feel more confident in expressing themselves to their family and friends.”

The Unbeatables - consisting of five characters, some of which suffer with Crohn’s disease and ulcerative colitis while the others take care of family members of patients with the condition.

The comic’s first chapter was created by Marvel in collaboration with a panel of people living with IBD from across the globe and premiered at London Comic Con in 2016.

The second chapter of the graphic comic book tells the story of two of the Unbeatables, Switchback who has the ability to be in two places at once while managing Crohn’s disease and Luminaria, a nurse from Singapore that can soothe her IBD patients with her superhuman powers.

The superhero concepts and illustration series were developed by Marvel Custom Solutions, Marvel's little known content marketing agency that has previously worked with Western Union, ESPN, Siemens and Visa (“the Guardians of the Galaxy help out with financial literacy”).

Article by
Gemma Jones

1st June 2017

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
An agency called Owen

We’re a Healthcare Communications Agency specialising in Multi-channel Marketing to make you Digitally Fitter, Stronger & Faster....

Latest intelligence

ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE
The art of delivering valuable customer journeys aligned to your key messages in 2020...
DEMAND DIVERSITY REPORT 01: Exploring attitudes towards clinical research among people from different ethnic groups in the UK
This report reveals insights from the people themselves, and discusses the starting points for overcoming current challenges....
Why are new medicinal products denied reimbursement in France?
Many medicinal products looking to launch are rejected for reimbursement in France. A manufacturer must convince the Transparency Committee that their product is safe, effective and offers added value relative...

Infographics