TBWA\ Paling Walters new creative director

Healthcare communications agency TBWA\ Paling Walters has announced Dick Dunford as the company's new executive creative director.

Dunford takes over from Frank Walters who recently left TBWA\ Paling Walters to join Frontera London as non-executive chairman.

Dunford will lead the agency's creative department with immediate effect, holding responsibility for diversifying and extending the company's offerings across new social, digital and app based platforms.

His previous experience includes 20 years in mainstream consumer and digital agencies, working with brands such as the British Heart Foundation, Pru Health, the Royal Mail and British Airways.

"It's an exciting time for the team at TBWA\Paling Walters as the agency makes further advances in digital and integrated communication," said Dunford.

"As consumer trends and behaviours evolve, it is vital for brands to adapt in order to stay relevant and evoke behaviour change through innovative and vibrant creativity."