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The CementBloc strengthens its payer strategy expertise

The CementBloc boosts its US payer strategy team and capabilities to help US clients navigate shifting payer landscape

The CementBloc logoNew York-based multichannel agency The CementBloc (The Bloc) has announced that it is expanding its payer strategy team in response to the impact on clients of the changing dynamics resulting from the US Affordable Care Act (ACA).

“The implementation of the ACA is disrupting the market, especially for payers who are seeing their segment change from traditional health plans into complex, integrated, value-driven systems,” said Jennifer Matthews, managing partner at The Bloc. “The payer strategy capability at The Bloc is designed to support our clients' ability to respond to this transformation.”

Dan Sontupe was recently promoted to EVP of payer strategy and market access after leading a very successful period of triple-digit growth. Prior to joining The Bloc, Mr. Sontupe was director of client services at Ogilvy-CommonHealth Payer Marketing, and a former director of payer marketing at Watson Pharmaceuticals.

Soon after joining The Bloc, Sontupe brought in Greg Williams, VP, and John Knutila, director of content strategy. Both provide extensive experience in the payer markets on both the manufacturer and advertising agency sides of the business.

“Today, a brand needs to go beyond efficacy, safety, and health economics outcomes research (HEOR). That's why The Bloc offers a new value equation encompassing contracting and analytics, patient support and adherence programs,” commented Sontupe.

“We have alliances with multiple reimbursement and strategy organisations, as well as stakeholder certification organisations. We also have a full-service analytics team who develop inputs and variables to track ROI and drive insights. And we leverage The Bloc's impressive creative track record to create fully integrated professional, consumer, and multichannel material for all audiences.”

The Bloc said that its payer strategy team can create a customer-centric value equation for a brand through its full suite of managed markets and value-oriented communications tools, including US and global value story development, FDAMA 114 tools, field representative pull-through materials, and patient support branding and messaging, along with payer segmentation and targeted communication plans.

An article entitled Building New Brand Value in Today's Changing Healthcare Landscape, published in The Bloc's online and print publication Convergent Times and written by Sontupe and Knutilla looks at the trends in healthcare as seen through the perspective of the Payer Strategy Team presence at the Academy of Managed Care Pharmacy (AMCP) convention this year in San Diego.

An independent agency, The Bloc is part of the Indigenus global network.

18th July 2013

From: Marketing

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