The Creative Engagement Group (TCEG) has announced it will soon launch its medical training and scientific engagement division, Axiom, in Europe.
L-R: Mike Ballas, Russ Lidstone and Jayne Marks
The new division combines the healthcare communications team in the UK, formerly part of WRG, with the US Axiom team.
This will allow TCEG to offer a wider range of scientific and creative engagement services to its clients, the company confirms, and says that Axiom now has an “even greater capability to combine its medical training and engagement expertise, with the creative, live events, environments, film and immersive technology services of the broader group”.
Led globally by Mike Ballas, the Axiom Europe team will be headed by Jayne Marks, and will oversee its presence in London, Plymouth, Manchester in the UK.
The offices will add to the group’s already established base in Yardley and Philadelphia in the US.
Mike Ballas, Global CEO of Axiom said: “This is a truly exciting opportunity to grow Axiom’s offerings on a global scale. By combining our US training and strategy expertise with the scientific engagement capabilities in the UK, we’ll be able to deliver a unique, best-in-class value proposition to our clients.
The enhanced Axiom team will blend their knowledge, industry experience and creativity with the outstanding capabilities of The Creative Engagement Group to partner with our clients to deliver unforgettable experiences that drive scientific engagement and business performance”.
Axiom will work with cross-functional pharmaceutical and biotech teams, and claims its leadership team are all veterans of the pharmaceutical industry.
Russ Lidstone, Group CEO of The Creative Engagement Group, said: “We are delighted to launch Axiom in Europe. This launch comes at a time when clients are increasingly looking to us to provide strategic leadership and engaging, innovative content that can be executed using a range of channels including live events and immersive technologies.
“This move really strengthens The Creative Engagement Group’s offering and reaffirms our strategic capability in healthcare, both in Europe and the US”.
TCEG is a division of Huntsworth, which acquired the group back in 2017.