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The Directory unveils new agency shortlist tool

Follows the successful re-launch of the brand in April

The DirectoryFollowing the successful re-launch of The Directory of Advertising, Branding, Creative and Digital Agencies in Healthcare, a new online agency shortlist has been launched to help pharma find its best partner. 

The new tool allows users to shortlist an agency online with multiple filters, including agency therapy area experience and current conflicts.

Users can also view results in side-by-side comparison view and print or download results for off-line viewing.

There are live links to PMHub dynamic profiles with live links to digital edition pages.

This new online partnering tool builds on the evolution of 45th edition of The Directory that saw a revitalised launch of the product in print and in digital earlier this year.

Alongside the comprehensive A-Z agencies and a guide to advertising associations and the reference chart of agency capabilities that we introduced in the last issue, there is now an added range of insightful case studies.

These cover a number of topics, including: maintaining market share; cultural needs; applying digital to a live event; and the creative use of film.

Compare healthcare advertising, branding, creative and digital agencies with the new shortlist tool

Article by
Ben Adams

29th May 2015

From: Marketing

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