The PM Society Advertising Awards 2008

New PM Society chairman, Steve Clark, welcomed delegates to the event that promotes creative excellence, stating that creativity is an attribute required more in these difficult times than any other. Mr Clark was pleased to note, however, that despite challenging economic conditions, there was a significant increase in digital media entries and for various other campaign award categories.

The Princess Royal Trust for Carers (PRTC) was the chosen charity this year. Chief executive of the Trust, Carole Cochrane, explained that 6,000 people take on a carer role daily in the UK and that one in eight adults is currently a carer. She stated that the organisation offers comprehensive carer support services in the UK to 350,000 adult carers and 15,000 young carers through its network of 144 independently managed carers' centres, 85 young carers services and its interactive websites.

Donations provided by the audience were entered into a draw, and the prize of a luxury weekend for two was presented by PM Society Awards chairman, Neil Smith, to the lucky winner. 

The event's host was noted comedian, Michael McIntyre and TV show Britain's Got Talent finalists - Signature - entertained audiences with their crowd-pleasing Michael Jackson tribute act.

Craft Award: Hospital Direct Mail

	Winner: Nexavar By: Langland For: Bayer Schering
(L-R) Matthew Caldwell-Nichols, Precision Direct Marketing (sponsor); Alison Mavers, Langland; Charles Heeley, Bayer Schering and Andrew Spurgeon, Langland
Highly Commended: 1. Equasym (Monkey & Newspaper) by Torre Lazur McCann for UCB UK 2. Psychiatry Live by Langland for AstraZeneca

Craft Award: Detailing Aid

	Winner: Exelon Patch By: CDM London For: Novartis
(L-R) Ben Davies, PAN Advertising (sponsor); Jan Smith and Pino Ricchetti, CDM London; Mary-Beth Peddell, Novartis; Catherine Ellis, CDM London; Duncan McIlwaine, Novartis and Minas Maroudas, CDM London
Highly commended: Avonex by Seven Stones for Biogen Idec

Craft Award: GP Direct Mail

	Winner: Duac By: Woolley Pau For: Stiefel Laboratories
(L-R) Chris Huckle, IMS (sponsor); Sam Wright, Woolley Pau; Sarah Hill, Stiefel Laboratories and Kerry Turner, Woolley Pau

Craft Award: GP Journal Advertisement

	Winner: Xenical By: Paling Walters For: Roche
(L-R) David Corran, Dark Horse Agency (sponsor); Mark Greener and Russell Speed, Paling Walters; Rolf Smith, Roche and Frank Walters, Paling Walters
Highly commended: Crestor (Basketball & Dartboard) by Langland for AstraZeneca

Craft Award: Patient Information Campaign

	Winner: Travel Vaccines By: Woolley Pau For: Sanofi Pasteur MSD
(L-R) Mark Duckham, TNS Healthcare (sponsor); Moni Sims, Sanofi Pasteur MSD; Jane Applin, Christian Dawson, Sam Wright and Kerry Turner, Woolley Pau

Craft Award: Hospital Campaign

	Winner: Seroquel XL By: Langland For: AstraZeneca
(L-R) Otis Baker, Brand(X) (sponsor); Gareth Coady and Andy Barnard, Langland; Jonathan Sweeting, AstraZeneca; Philip Chin, Langland; Richard Wadrup and Mark Young, AstraZeneca
Highly commended: Avonex by Seven Stones for Biogen Idec

Craft Award: International Core Campaign

	Winner: Gout Awareness By: Junction 11 For: Ipsen UK
(L-R) David Rowley, Huntsworth Health (sponsor); Judith Wilson and Richard Rayment, GSW Junction 11 and John Flaherty, GSW Europe

Craft Award: GP Campaign

	Winner: Travel Vaccines By: Woolley Pau For: Sanofi Pasteur MSD
(L-R) Justin McCarthy, MJL Advertising (sponsor); Sam Wright, Kerry Turner, Jane Applin, Delphine Moreau and Christian Dawson, Woolley Pau

Craft Award: Journal Advertisement - Campaign

	Winner: Xenical By: Paling Walters For: Roche
(L-R) Anthea Davies, Publicis Life Brands (sponsor); Russell Speed, Paling Walters; Rolf Smith, Roche; Mark Greener and Frank Walters, Paling Walters
Highly commended: Crestor by Langland for AstraZeneca

Craft Award: Digital Media - Interactive

	Winner: Asasantin Retard By: Doctors.net.uk For: Boehinger Ingelheim
(L-R) Tim Schofield, Adventis Health (sponsor); Charlotte Eastlake and Neil Hardy, Boehringer Ingelheim; Katy McPherson, Doctors.net.uk; Toby Shephard and John Pugh, Boehringer Ingelheim; Rupert Potter, Carwyn Jones and Paul Concannon, Doctors.net.uk

Craft Award: Digital Media - Film

	Winner: Zomajet 2 Vision By: MJL Advertising For: Ferring Pharmaceuticals
(L-R) Kamran Abbasi, OnMedica (sponsor); Sue Bone, Ferring Pharmaceuticals; Justin McCarthy, MJL advertising; Richard Jameson, Ferring Pharmaceuticals and Phil Eaton, MJL advertising
Highly commended: Zonegran by Big Pink for Eisai Ltd

Craft Award: Geoff Brook Award for Innovation

	Winner: Symbicort Smart By: Brand (X) For: AstraZeneca
(L-R) Neil Smith, chairman PM Society Awards Committee; Suzie Collett, Paul Spittle and Philip Barnes, AstraZeneca; Emma Grundlingh and Claire Perkins, Brand(X) and Dominic Marchant, DJM
Highly commended: Durexhibit by Halesway for SSL International

Craft Award: Hospital Journal Advertisement

	Winner: Gout Awareness (Cactus) By: Junction 11 For: Ipsen UK
(L-R)  John Flaherty, GSW Europe; Angela McFarlane, HGS Consultancy (sponsor) and Richard Rayment, GSW Junction 11
Highly commended: Gout Awareness (Dynamite) by Junction 11 for Ipsen UK

Target Audience Award: GP Direct Mail

	Winner: Salivix (sponge) By: Swordfish Advertising For: Galen
(L-R) Andy Etheridge, Cegedim Dendrite (sponsor); Sean Clements, Swordfish Advertising; Selina Gilpin, Galen; David Woolway, Colin Baker, Tom Keith-Walsh, Amy Westcott and Julian Hamilton-Smith, Swordfish Advertising
2nd: Salivix (sawdust) by Swordfish Advertising for Galen

Target Audience Award: Nursing Journal Advertising

	Winner: Rosemont Pharmaceuticals (Teddy) By: Rainmaker Advertising For: Rosemont Pharmaceuticals
(L-R) Nav Pathak, the British Journal of Clinical Pharmacy (sponsor); Jan Flynn, Rosemont Pharmaceuticals; Tony Green and Roger Bushell, Rainmaker Advertising
2nd: Esteem Glove Range by Pharmedicare Ltd for Cardinal Health

Target Audience Award: Healthcare Industry Journal Advertising

	Winner: Adventis Health By: Adventis Health For: Adventis Health
(L-R) Mark Savage, PMGroup (sponsor); Neil Smith, Kevin McGetrick, Carl Elliott and Dave Wyatt, Adventis Health
2nd: Dewar Advertising

Target Audience Award: Hospital Journal Advertisement

	Winner: Gout Awareness (Dynamite) By: Junction 11 For: Ipsen UK
(L-R) Joanna Chin, Langland (sponsor); Judith Wilson, GSW Junction 11; John Flaherty, GSW Europe; Richard Rayment and Stephen Wheatley, GSW Junction 11
Highly commended: Gout Awareness (Cactus) by Junction 11 for Ipsen UK

Target Audience Award: GP Journal Advertisement

	Winner: Calcichew D3 Forte (flowers) By: Swordfish Advertising For: Shire Pharma
(L-R) Richard Purdy, BMJ General Practice (sponsor); Ilya Todd, Swordfish Advertising; Cheryl Eubank, Shire Pharmaceuticals; David Woolway, Colin Baker and Amy Westcott, Swordfish Advertising
2nd: Xenical by Paling Walters for Roche