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Three agencies join forces to form ONEHealth

Veronique Cotrel will head up the new agency

Three specialist healthcare agencies have come together to form ONEHealth Communications, a company offering marketing and communications solutions to the pharmaceutical and healthcare sectors.

The new business will provide a range of services from R&D support to planning and regulatory strategy, as well as stakeholder engagement to market entry and ongoing communications management.

ONEHealth is made up of Home Digital, a targeted communications group, Healthi, a strategic and branding agency and Mercury Healthcare Communications, an advertising, creative and design agency.

The newly formed company says its aim is to leverage on the combined skills and knowledge of the specialist teams that make up the combined offering.

Veronique Cotrel (pictured), who was Home Digital’s managing director, will remain in her role, which will now involve her overseeing ONEHealth.

Veronique Cortel

She said: “We are incredibly excited to bring together teams of experts who have been embedded in the healthcare market and understand how to communicate with stakeholder groups and how to deliver measurable access and engagement.”

Healthi’s strategic director Nick Mayhew will also remain in his role, bringing experience in supporting healthcare companies engage with the NHS and broader healthcare markets.

Home Digital’s senior account director remains in her role, and also becomes ONEHealth’s marketing director.

Meanwhile, Mercury’s Mick Kelly and Dave Hoey with their broader creative team, will bring sector knowledge of creation and production of brand assets, ranging from adverts to sales rep collateral.

ONEHealth Communications operates as part of the Home Group, a wider network of marketing and design agency specialists.

Article by
Gemma Jones

25th February 2019

From: Marketing



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