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Three Publicis Health agencies unveils new campaign

The animation showcases Publicis LifeBrands, Publicis Resolute and Real Science

Animation series

Publicis LifeBrands, Publicis Resolute and Real Science have launched a short animation series that takes viewers on a journey through each healthcare communications agency.

Meet The Explorers, an animated video just over two minutes long, tells the story of an astronaut, a jungle explorer and a deep-sea diver - representing Publicis LifeBrands, Publicis Resolute and Real Science, respectively.

Commenting on the explorer character, Ann Hughes, PR business unit director for Publicis Resolute, said: “We’re the agency that brings real creative flair to medical education, and true scientific rigour to the art of public relations.

“We’re always up for a new adventure, exploring new territories.”

Developed by the creative team at Publicis LifeBrands, the campaign shows how each of the agencies ‘seamlessly complement each other’.

Victoria Wright, managing director of Publicis LifeBrands, Publicis Resolute and Real Science said the campaign is the “perfect metaphor” for the agencies.

She added: “Each [agency] has a unique brand and personality, yet together we offer a seamlessly integrated approach across advertising, med-ed and PR.”

Article by
Gemma Jones

2nd March 2018

From: Marketing

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