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Tonic trio return to healthcare communications

Scott Clark, Moira Gitsham and Oliver Parsons reunite at SO What Global

Scott Clark Oliver Parsons SO What Global 
Pictured (l-r): SO What Global founders Scott Clark and Oliver Parsons

The founding trio behind Tonic Life Communications have reunited at SO What Global, as the one-year-old agency launches its first healthcare offering.

Established last year by Scott Clark and Oliver Parsons, SO What Global has just welcomed on-board their Tonic co-founder Moira Gitsham, who joins as a director.

At the same time the marketing group has brought Iris Life Communications into its fold, rebranding it as SO Healthy in a deal that sees Iris principals Stephanie Bunten and Lee-Ann Cameron become So What Global directors.

Terms of the deal were not disclosed, but it will see the Iris team and the agency's client roster of global and UK ethical and consumer health companies integrated into SO Healthy, with the team based in central London.

SO What Global launched in 2015 with a focus on sports marketing and recruitment and reputation consultancy. Its move into healthcare PR was made possible after the expiration of non-compete agreements following Tonic's sale.

The agency, where founders Clark, Gitsham and Parson also worked with Iris' Bunten and Cameron, was acquired in 2009 by Huntsworth Health.

SO What Global Group CEO Clark said: ”PR agency success has always been about bringing together the best talent in one place and creating the environment for them to shine. 

“With today's announcement, we are reuniting a winning team that has a proven track record in healthcare fuelled by a competitive energy that will make an impact from day one.”

Article by
Dominic Tyer

14th April 2016

From: Marketing

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