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Tudor Reilly rebrands UK patient group

Tudor Reilly, has led a rebranding exercise for the Genetic Interest Group, a major UK charity supporting patients with genetic disorders

Healthcare PR agency, Tudor Reilly, has led a rebranding exercise for the Genetic Interest Group, a major UK charity supporting patients with genetic disorders. The organisation will now be known as Genetic Alliance UK.

Tudor Reilly conducted stakeholder research and led the creation of a new identity, messages, logo and tagline to better reflect the charity's mission and purpose. Genetic Alliance UK improves the lives of people affected by genetic conditions by ensuring high-quality services and information are available to all who need them.

Tudor Reilly's managing director, Julie Walters, said: "Genetic Alliance UK's work has a significant impact on the lives of patients affected by genetic conditions and we are delighted to have had the opportunity to support them by giving our time pro bono. The organisation's new branding provides a much better insight into the many voices they represent."

8th June 2010

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