Please login to the form below

Not currently logged in
Email:
Password:

UCB launches UK product helpline for patients and HCPs

UCBCares will answer treatment queries and use feedback to drive innovation
UCB

UBC has launched a new seven-day helpline for healthcare professionals and patients in the UK and Ireland who have questions about its products.

The service, called UCBCares, looks to close gaps between drug development and patient outcomes, working with the NHS and patients to develop innovative treatments that deliver the best care.

It will be run by scientists from its UK & Ireland headquarters and global immunology research centre in Slough, Berkshire who will answer queries and take feedback to drive 'patient-centric innovation'.

Steve Turley, managing director for UCB British and Irish Isles, said: “UBCCares is an important service for making sure that those taking or prescribing our treatments get the most out of them.

“Greater patient involvement in their own care has grown but this has been coupled with increased pressure on the NHS and so there is a natural role for industry to better support patients.

“UCBCares is just one way we are opening our doors so that we can achieve better outcomes for patients and design innovative new medicines for the patients of tomorrow.”

The launch of the UK service follows successful debuts of equivalent helplines in Germany and the US.

Article by
Rebecca Clifford

6th October 2016

From: Marketing, Healthcare

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
OPEN Health

OPEN Health is a family of expert practices, working in partnership to drive positive change in healthcare communications & market...

Latest intelligence

Playing Mind Games
To give a brief strong direction, we need to ascertain how the brand intends to win attention, how it will engage, what its call to action will be and how...
PM Society Digital Award Finalists
P&P are shortlisted for the ‘Craft in Film’ category at this year’s PM Society Digital Awards...
The Exhibition Hall: Past, Present and Future
As I sit here at another pharma conference, I start to reflect on how they have changed over the years....

Infographics