Please login to the form below

Not currently logged in
Email:
Password:

UDG Healthcare acquires two New-York-based healthcare agencies

Offers a combined total of $82.4m for Create NYC and SmartAnalyst

UDG HealthcareHealthcare services provider UDG Healthcare has acquired two New-York based agencies earlier this week, offering a collective sum of up to $82.4m.

The Dublin-headquartered company operates across three divisions – Ashfield, Sharp and Aquilant – and currently employs 9,000 people with operations in 24 countries.

It has recently expanded its US footprint however, with its newly-acquired creative communications agency CreateNYC.

That business will soon operate as a division of Ashfield - UDG's healthcare communications arm.

Founded in 2009 by Natalie McDonald – who will remain with the company as its chief executive following its transition – CreateNYC employs 43 people and offers execution of sales and marketing materials for its pharmaceutical clients.

Meanwhile, UDG Healthcare’s additional acquisition SmartAnalyst provides strategic consulting services to pharmaceutical and biotech companies.

It was founded in 2001 and has grown to house 135 employees based in multiple countries, including London and New York.

The company also offers clients Health Economic and Outcomes Research (HEOR) services, a function that is in line with Ashfield’s strategy to expand its advisory service.

Commenting on the new purchases, Brendan McAtamney (pictured) chief executive of UDG Healthcare said: “These two acquisitions further expand the services we offer our healthcare clients.

Brendan Mcatamney

“CreateNYC adds innovative, creative services within Ashfield Communications while SmartAnalyst expands Ashfield’s advisory pillar, adding new capabilities in strategic consulting and HEOR.

“Both transactions meet all of UDG’s acquisition criteria – they are a good strategic and cultural fit; meet our target financial hurdle rates and involves an expansion of our current capabilities.”

Following the news, the FTSE 250 company’s share price rose by 2%.

Article by
Gemma Jones

6th July 2018

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Random42 Scientific Communication

Random42 is the world's leading medical animation company. Over the past 25 years we have produced core digital assets for...

Latest intelligence

Marketing to healthcare professionals – what’s the key ingredient missing from most campaigns?
What do you think is the difference between a campaign developed to win a share-of-mind with consumers and a campaign designed to gain the attention of healthcare professionals?...
What everyone forgets about good organisational change in pharma
Natasha Cowan speaks to Daphne Chung, Head of Organisational Transformation, to learn how she ensures smooth organisational change that takes all stakeholders into account....
Live from Singapore: Oncology in APAC - Evaluating the opportunity for novel therapies
Live webinar: Tuesday 11th December 2018,16:00 SGT / 17:00 JST...

Infographics