Please login to the form below

Not currently logged in
Email:
Password:

UK e-cigarette advert comes under fire

BMA accuses campaign of glamorising smoking



The first televised advertisements for electronic cigarettes in the UK have prompted numerous complaints to regulatory body the Advertising Standards Authority, accusing the makers of glamorising smoking and targeting children.

The British Medical Association (BMA) wrote to the ASA, claiming the campaign for VIP e-cigarettes sexualises and glamorises e-cigarettes.

“[The advertisement] directly contravenes regulations stating that marketing for e-cigarettes must be socially responsible and must not appeal to non-smokers,” said the BMA's letter.

Dr Mark Porter, chair of the BMA council, said: “We have repeatedly highlighted our concerns that the promotion of e-cigarettes may have an adverse impact of re-normalising smoking and indirectly promoting tobacco smoking, and that advertising rules should ensure the marketing of e-cigarettes does not appeal to children.

“It is deeply concerning that these rules are being completely ignored so soon after coming into force. This advert makes no reference to the fact that the product is intended as a replacement for tobacco.”

Article by
Kirstie Pickering

25th November 2014

From: Marketing, Healthcare

Share

Tags

COVID-19 Updates and Daily News

BMA accuses campaign of glamorising smoking] \[` public health` `smoking` `e-cigarettes `\] \[` advertisingbranding `\] [] -->

Featured jobs

PMHub

Add my company
certain health

Transforming the way health brands and companies communicate, we deliver creative science led, insight-driven solutions that give award winning results...

Latest intelligence

The Patient Will See You Now – The Evolution of the Doctor-Patient Relationship
The doctor-patient relationship is an ever changing one that changes as society changes. Technology then helps to drive this change along with a wide number of other factors....
Mind the Gap – Challenging Immunisation Apathy and Misinformation
world, the biggest challenges remain apathy and misinformation. Since a measles vaccine was introduced in the UK in 1968, Public Health England estimates that 20 million measles cases and 4,500...
Towards Better HCP Engagement – An Email Masterclass
6% of HCPs prefer being contacted by email, compared to 17% who favour the second most popular option: direct interaction with reps....