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UK NHS to use pharmacy scratch card

West Yorkshire’s community pharmacies aims to improve medicines optimisation

Scratch-card-medicines optimisation 

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Pharmacies in West Yorkshire, UK, are participating in a scratch card scheme to help patients get the best out of their medicines by engaging with their local pharmacy teams.

Funded by an educational grant from pharma company Pfizer, pharmacies that are part of the Community Pharmacy West Yorkshire (CPWY) group will make use of postcard-sized scratch cards designed to resemble a pill packet featuring five simple statements about medicines use.

By scratching off appropriate responses to these and returning the card to the pharmacy team, members of the public will discover whether they could benefit from any of the services and advice available from the pharmacy.

“Many people are unaware of the extent of the services available from their pharmacy team,” said Robbie Turner, chief executive office of CPWY.

“We are excited to be the first to try these scratch cards, which will hopefully help make people more aware of the availability of these services and in turn have an impact on their medicines use and long-term health outcomes.”

The scratch cards, which were developed in consultation with the National Pharmacy Association (NPA), will be advertised on posters displayed throughout the local community and in each of the 47 participating pharmacies.

The scratch card scheme is the latest in a series of initiatives involving pharmacists designed to ensure that patients are using their medication to its full potential as the NHS seeks to drive efficiency savings.

Other recent medicines optimisation schemes include NHS North East's 'My Medicines, My Health' campaign earlier this year to help older patients understand their medicines.

Pfizer has been active in the area too, last year extending a nationwide medicines optimisation campaign that was launched in 2012. This campaign encourages the public to take advantage of pharmacy services after finding out that almost three quarters of respondents to a survey said they would be more likely to take their medicines as prescribed if they understood more about them.

Article by
Tara Craig

30th May 2014

From: Sales, Healthcare



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