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UK supermarket to sell cheap OTC Viagra

Tesco is to sell Pfizer's blockbuster erectile dysfunction drug Viagra in 300 of its stores at a cost of £52 (approx $81 / €62) for eight tablets

From Monday September 27, 2010, UK supermarket Tesco will sell Pfizer's blockbuster erectile dysfunction (ED) drug Viagra (sildenafil) in 300 of its in-store pharmacies at a cost of £52 (approx $81 / €62) for eight tablets. In the UK, OTC Viagra is currently only available from high street pharmacist Boots, at a cost of £55 for four tablets.

Men purchasing Viagra from Tesco will undergo a pharmacist-administered questionnaire and blood pressure, diabetes and cholesterol tests to assess their suitability. Customers will only be able to complete the purchase once they have passed the tests; those found to be unsuitable will be referred to their GP.

According to Tesco, its pharmacists have received special training to prepare them for dealing with Viagra customers.

Prescription Viagra is available for as little as £48 per eight tablets from some dispensaries, said Dr Nick Tomlinson of the Sexual Advice Association on the BBC website, but the embarrassment factor of discussing ED with a GP means that OTC sales have soared.

20th September 2010


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