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US obesity campaign launches

The OAC’s ‘Your Weight Matters’ campaign aims to encourage Americans to discuss weight issues with their healthcare providers
Your Weight matters logo

The Obesity Action Coalition, a non-profit organisation formed to bring together individuals struggling with weight issues, has launched the 'Your Weight Matters' to encourage people in the US to discuss weight issues with healthcare professionals.

"We know the conversation of weight is often difficult for individuals affected by excess weight, or obesity, and their healthcare providers,” said OAC President and CEO Joe Nadglowski. OAC is hoping that its campaign toolkit will help prompt that crucial first conversation.

The toolkit is free, and provides information on weight-loss options, exercise, nutrition, sample questions for healthcare providers, and a food journal.

“The toolkit gives individuals a sense of knowledge, comfort and most importantly – confidence. Being prepared to talk to your healthcare provider about your weight is extremely important, and the campaign helps individuals ready themselves for that first talk," said Pam Davis, OAC chairman.

Among the tools OAC is hoping will prompt dialogue is the campaign video:

The OAC is also hoping that the campaign will help individuals understand that weight and health go hand-in-hand, and that it will encourage them to take control of their weight.

It is estimated that more than 200 million Americans are affected by excess weight or obesity. Weight problems are often related to other diseases and conditions, but those affected have until struggled to discuss their weight with their healthcare providers. 

Article by
Tara Craig

15th October 2013

From: Marketing, Healthcare

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