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US training specialist launch e-courses

The US Pharmaceutical Institute, has announced the launch of a new e-course, Hospital Marketplace, for members of the pharmaceutical industry

The US Pharmaceutical Institute, has this week announced the launch of a new e-course, Hospital Marketplace, for members of the pharmaceutical industry.

The new three-module Hospital Marketplace e-course explores the hospital environment from the perspective of the pharmaceutical manufacturer, offering both an introduction to the hospital marketplace and an examination of the ways in which pharmaceutical manufacturers strive to position their products and drive product demand within those institutions.

Garry O'Grady, senior vice-president and general manager of the institute said: "It is critical that industry sales teams operating in the hospital marketplace fully understand institutional dynamics, clinical and economic business drivers, and the secrets of successful product promotion. Companies that invest in training their sales representatives and front-line managers on the challenging hospital sales environment will be in the best position to drive demand for their products in the hospital marketplace."

26th November 2009

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