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VCCP Health lands record haul at the PM Society Awards

The agency picked up 10 Golds for work on behalf of Teva and LEO Pharma

PM Society Awards 2017 Craig Bradley
PM Society chairman Craig Bradley introducing the awards

VCCP Health picked up a record-breaking 10 Golds at the PM Society Awards in London on Friday for its work on behalf of Teva Pharmaceuticals and LEO Pharma.

The London-based agency’s haul was the highest number of the top prizes in the ceremony’s 32-year history, and came alongside a further three Silvers and three Bronze awards.

Head judge Tracey Brader said: “There were some amazing entries this year, some were incredibly well crafted which made them justifiable winners while others stood out for breaking new ground.”

She added: “The Best of Show winner ‘Give Nothing to Psoriasis ’ by VCCP Health for LEO Pharma demonstrated how insight and creativity coming together can really lead to emotionally challenging and thought-provoking work.”

The event also saw Havas Lynx awarded two Golds and five Silvers, while Lime picked up two Golds. Meanwhile, CDM London, H4B Manchester, Life, McCann Health, Solaris Health & Watchable and vivacity each took home one Gold.

The Awards recognise creativity, impact and innovation across pharmaceutical and healthcare advertising and communications. Their Target categories are judged by online healthcare professional surveys, with the other categories judged by panels drawn from creative agencies and the industry.

2017 PM Society Gold Awards

Craft Award for Sales Aid - VCCP Health for Teva Pharmaceuticals

Craft Award for Film & Animation (HCPs) - VCCP Health for LEO Pharma

Craft Award for Film & Animation (Patients) - Havas Lynx for Teva Pharma Europe

Craft Award for Interactive Communications - VCCP Health for Teva Pharmaceuticals

Craft Award for Events and Exhibitions - McCann Health for GSK

Craft Award for Disease Awareness (HCPs) - Solaris Health & Watchable for Aimmune

Craft Award for Disease Awareness (Patients) - VCCP Health for LEO Pharma

Craft Award for Patient Support - Havas Lynx for Roche/Chugai

Target Award for House Promotion - Life

Target Award for Corporate Communications - H4B Manchester for Sanofi Genzyme

Craft Award for Primary Care Advertisement - VCCP Health for LEO Pharma

Craft Award for Advertisement Campaign - VCCP Health for Teva Pharmaceuticals

Craft Award for Primary Care Campaign - VCCP Health for LEO Pharma

Craft Award for Secondary Care Campaign - CDM London for Pfizer

Craft Award for Secondary Care Advertisement - VCCP Health for Teva Pharmaceuticals

Target Award for Advertisement Campaign - Lime for Dexcom

Target Award for Primary Care Advertisement - vivacity for Mylan

Target Award for Secondary Care Advertisement - Lime for Dexcom

Best Use of Insight - VCCP Health for LEO Pharma

Best of Show - VCCP Health for LEO Pharma

Article by
Dominic Tyer

5th February 2018

From: Marketing

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